It’s true to say that ‘pretty’ is a nice thing to be called but pretty has never been contemporary .

Like many girls, I grew up loving the doe eyed pretty of Jean Shrimpton left, the pretty gamine of Audrey Hepburn, the pretty sexuality of Marilyn, the pretty quirkiness of Twiggy, the pretty elegance of Grace Kelly. Probably because they were the nearest things that women came to dolls.

However, as much as we held these ‘pretties’ dear to our nascent hearts, and charming as they were,  they were never cool- as in fashion/teenage/clubbing/edgy cool. Fashion was always predominantly urban, arch, edgy or retro and the pretty icons were usually abandoned and removed from the bedroom walls before your new cool friends came around.

However, the last few years it appears that prettiness has found it’s pastel painted feet and got itself a front row seat.

Jourdan Dunn (left) and Kate Moss (below) went from rock to pretty on the S/S12 carousels at Louis Vuitton and Chanel went pretty quirky at the 2012-2013 Cruise show in Versailles with the help of Peter Phillips and Sam McKnight.

Girl of My Dreams

Leith Clark, founding editor of Lula Magazine above, the tagline of which is ‘girl of my dreams‘ convinced the normally tomboy, Francois Hardy-loving Alexa Chung into pastel Vuitton and pink lippy  for the Elle cover we did together. Pretty cool.

                                    Pretty Random