Hello! Magazine Beauty Editor Nadine Baggott is one of the most well-researched and trusted beauty voices in the industry. I met Nadine for lunch recently and was amazed by her lashes, obviously real but much longer & thicker than usual. After nagging her relentlessly to tell me how and why her eyelashes looked so fabulous, she finally caved and gave me something she wrote for Hello! last year- the total skinny on how to get naturally thicker lashes-for real.
Have you spent time gazing at the impossibly long, lush lashes of actresses like Sienna Miller, Keira Knightley and beauty icons like Brooke Shields and wondered if they were born with them or not?
Many of them are, but back in the real world, in order to bat thicker and longer lashes, we’ve had to either bump up what we have with mascara- or resort to time-consuming, tricky to maintain falsies. That is, until now.
Known as ‘London’s lash queen’, Sue Marsh is on a mission to help women get longer, fuller, darker eyelashes. Famous for creating couture eyelash extensions that frame your eyes to make them look more beautiful, Sue has a new secret; a way to get permanently fuller lashes. ‘I have to admit that lash extensions can, in the long term, damage your lashes, and so I needed to find a solution to strengthen, lengthen and thicken my clients lashes without extensions,’ she says.
And that secret is a prescription treatment for sparse lashes that is becoming increasingly popular in America and it’s called Latisse.
FDA approved Latisse is clinically proven to thicken, darken and lengthen lashes, and was developed after ophthalmologists noticed that the glaucoma drug Lumigan, designed to help regulate the fluid balance within the eye, had some welcome side effects on patient’s eyelashes. Chemists at Allergan identified the active ingredient; a prostaglandin called bimatoprost, and tested it as a topical treatment for sparse lashes.
Twiggy and the eyelashes that defined the sixties
The problem with eyelashes is that they have a particularly short growing phase compared to other hair on the body. Each lash grows for just a few weeks compared to head hair which can have a growing phase of up to six years. So the logical answer to achieve, longer, fuller lashes is to extend those precious few weeks.
Research was conclusive.
At the end of the sixteen week clinical trial of Lumigan (known as Latisse when formulated/prescribed for lash growth), it was clear that the drug worked because it extends the growing phase of the lashes. Over three quarters of the people who took part saw a 25% increase in lash length, an 18% increase in darkness and a 106% increase in fullness. Is it any wonder that Brooke Shields and Clare Danes (below) have become the faces of the brand, over 1.5 million bottles have been sold in the US and Nicole Kidman and many others are rumoured to be fans
Cosmetic companies have been working hard to create a cosmetic equivalent of the prescription treatment. ‘Pro brand’ Jan Marini Skincare were forced to reformulate their product after Allergan found out that it contained bimatoprost (the same prostaglandin found in Latisse that holds the patent) but have now found a peptide that they say also works. And a number of prostaglandin analogue products that contain chemicals that mimic the action of bimatoprost are available including Revitalash and ‘To Die For‘ by Peter Thomas Roth.
L’Oreal Paris have taken their hair care knowledge and applied it to lashes with their Lash Renewal Serum which contains arginine a protein particle that strengthens hair and plant extract centella asiatica that reduces inflammation in the follicle. RapidLash contains a peptide that conditions and strengthens lashes so that you lashes can spend longer in the growing phase. Both serums are formulated to be applied to the lash line onto the roots of the lashes at night. Meanwhile Revlon have added the sort of protein particle you would normally find in the very best hair repair masks into their Love Your Lashes to help repair your lashes during the day.
If you are serious about longer lashes then it’s wise to use a serum at night and treatment mascara during the day which should take around six eight weeks to work.
Nadine’s Mascara List:
- RapidLash Enhancing Serum from Boots.
- M2 Beaute Eyelash Activating Serum, from Harrods, contains a prostaglandin derivative that is similar to that found in the prescription treatment.
- Revitalash Eyelash Conditioner visit www, revitalash-direct.co.uk was developed by ophthalmologist Dr Michael Brinkenhoff whose wife underwent chemotherapy and lost her lashes. It contains a prostaglandin analogue and is the best selling lash booster in the US.
- Peter Thomas Roth Lashes To Die For click cultbeauty.co.uk also contains a prostaglandin analogue that mimics the action of the prescription treatment.
- Jan Marini Lash click jmsreurope.com for stockist, contains a lash lengthening peptide.
- L’Oreal Paris Renewal Lash Serum
For a conditioning, strengthening multipurpose mascara that contains ingredients usually found in treatment hair masks try Revlon Grow Luscious, a mascara deigned to instantly create longer lashes whilst conditioning and strengthening them in the long term.
- L’Oreal Paris Double Lash Extension Renewal Serum Inside Mascara .
- Rimmel Lash Accelerator Mascara .
- DHC Eyelash Tonic (click dhcuk.co.uk ) is especially formulated to be used as a conditioning mascara base.
MyLash, the UK version of the prescription Lumigan treatment is available from Sue Marsh and Dr Tom Walker tel: 07880 811647. Click HERE for the website
· For information on LATISSE click latisse.com